top of page
drying maps title-01.png
Every time we rinse our dishes, we waste up to 20 gallons of water. To bring this to the world's attention, Finish - a leading detergent maker started the #SkipTheRinse movement.

The 'Drying maps' campaign gives a thumb-stopping experience that showed a harsh reality of drying lakes and introduced people to the #SkipTheRinse pledge.
main-gif.gif

We don't want our campaign to distract the drivers. Hence, for the audience using navigation, we sent an app notification informing them about the number of 'drying lakes/rivers' they drove by during their journey. It leads the audience to the same #SkipTheRinse microsite.

notification3.png

By joining the movement, they received a coupon to buy the Finish products at a discount price, adding them to the growing number of Finish customers.

coupon.png
bottom of page