Easyday Club -- the membership-based grocery store chain wanted to grow its membership count. We found that the majority of Indian women consume content from various home-chef influencers, daily. Thus we took this opportunity to reach potential subscribers through these influencers and boost brand trust.
Agency: Kinnect
The Mystery Box!
A mystery box containing random grocery products was sent to each of the partnering food influencers. We challenged them to cook a delicious dish using those products and share the experience with their audience.
The influencers shared every moment of the challenge on Youtube, social media stories, and posts - from opening the mystery box, preparation for the recipe, the process of cooking, and the final dish!
During their live cooking sessions and other social media interactions, the influencers interacted with their audience & promoted the Easyday Club Membership and its benefits.
Furthermore, we shared some of the exciting recipe videos made by the influencers on the Easyday Club Youtube channel. This way, we managed to gain subscribers on Youtube and promote Easyday Club services. It also opened future opportunities for connecting with the new audience directly on Youtube.
Results
- Increased count of followers and subscribers
- Increased app downloads
- Brand awareness and new memberships
- Kickstart to the future online interactions