top of page
Untitled-1.png
Indian Premier League -- IPL is not just a cricket tournament, it's much more than that for the people in India. During every IPL season, Indians stick to their screens for a month to enjoy the game. Gillette used this opportunity to create a real-time engagement with the audience and promote Gillette Mach 3 Turbo.
Agency: ibs unified
 
gillette cover.png

We used avatars of star players on Gillette India's Facebook & Twitter handles to celebrate live key moments in IPL & invited our audience to join. The brand catchline 'A Stronger Than Steel Will' tied the celebration to Gillette Mach 3 Turbo, resulting in increased engagement and brand connect.

MIvsRPS_GILLETTE_MOM_POST---Copy.png
KKRvsGL_GILLETTE_MOM_POST.gif
MIvsKXIP_GILLETTE_MOM_POST---2.jpg
MIvsRPS_GILLETTE_MOM_POST.png

Also, we highlighted the Gillette Mach 3 Turbo & its features through various communications and visuals for product positioning.

IMG-9455.JPG
IMG-9456.JPG
IMG-9458.JPG
IMG-9457.JPG

Results:

Thousands of people joined our celebration with likes, shares, and comments. People flooded Gillette's social handles with notifications! and the best part - Gillette India's online store got an increased number of visitors during the IPL tournament leading to major product awareness and purchases.

likes.png
bottom of page