Laundry is a never-ending and unavoidable chore that adds to our everyday stress. Tide Cleaners being the one-stop solution for frustrating laundry, needed to spread a wave of relief and promote a stress-free life.

Hence, 'More life, less laundry' - a simple idea that motivates people to use Tide Cleaners services. We used typography to remind the audience about the various frustrations of doing laundry and positioned the iconic blue Tide laundry bag as their go-to solution.