top of page
Uber has over 90m riders and 3.5m drivers from around 10,000 cities across the globe. Wooh! Basically, that's millions of stories, chats, laughs, hellos, and goodbyes! These are the treasures getting bigger every day — Uber Treasures!
This ever-growing campaign is an effort to bring out Uber's 'beyond just rides' mindset in different ways using data and storytelling.
Role: Art Director + copy
Team: Shantanu Kulkarni, Vishwa Patel
VO & proofread: Sarah Monick
2x
Going beyond, we encouraged riders to share their experiences on social media by using #MyUberTreasure and expressing their feelings.
We added a Treasure Badge to the trip compliments. So when a ride turns into a treasure to celebrate, riders can choose this badge to compliment the driver and share the joy with the world!
bottom of page